A web site can be the most public face of any person, company, or organization. It can be seen by anyone with an Internet connection from the four corners of the world. So it is important to make the best possible impression, since it is very likely that it will be the first one.

Many times a web site fails to convey the purpose and goal, and more importantly the character and values of a company, by unduely using (overusing) exteraneous graphics, unecessary animation, or a combination of many other uncalculated features. Ease of use and clarity is often overlooked for a 'flashy' facade. This not only reduces the effectivness of the web site, but also can create confusion and a sense of disorder, which can compromise the effectiveness of the message that may be stuck behind the 'cosmetics'. Such a website usually reveals one of two things:

1. The web designer was too preoccupied with displaying his skills

or

2. The web designer did not take time to understand the client's needs and goals, in order to be able to offer the best solution to achive them

Web Design As a Process

I. Study the needs of your client

II. Ask questions to learn about their goals

III. Study the competition (if any)

IV. Prepare a plan of action (with the help of your client - it is their project)

V. Execute the plan, but always be flexible enough so you can change directions if necessary

VI. Launch & monitor the project

VII. Consult client about the finished work

VIII. Fine tune

IX. Maintain

Web Design As an Art

It is always important to keep the aesthetics of a project in tune with the overall tone of the company, its character and its people. However, at the same time it is also important to not allow the purpose of the web site to get lost in an artistic vision that strays from the real goal that is to be achieved. The art of web design can and usually does lie in its functionality and purpose.